“I really don’t think I need a website, everyone finds me through social media”. I’ve heard this a million times. With so many social platforms out there, it’s natural to wander if you even need a website.
I’m a big fan of ideas that turn into projects and grow into solid businesses. These “small” projects (I put small in quotes because in many cases the only thing small is the number of people in the team or their budget) have many qualities: passion, enthusiasm and the absence of complex corporate structures…
In 2024 you will not fall behind anyone, especially your competitors. So tracking your competitors moves is definitely on the “in” list this year. Especially when it comes to keeping up with shifting, strategies, campaigns and launches.
Trends come and go and the world of content marketing is constantly changing, but knowing what’s hot for 2023 can help you stand out in the online world. You need to keep up with what’s popular today if you want to stay ahead of the competition tomorrow.
There are so many different skills that deserve attention in the business world, however, my favourite one, empathy, is one skill that since when I was a child was underrated, overlooked and undervalued, or at least, it was until now.
En un mundo en el que impera lo digital, ¿qué futuro le espera a la imprenta? Hace unos meses, tuve el placer de charlar con Daniel Matoses, del equipo Impresum, sobre el rol que desempeña la impresión a la hora de llevar a cabo proyectos creativos, construir una marca y acercarla a las personas…
This is the new normal: 97% of consumers use the Internet to find a business. – Research by SEO Tribunal. That’s why having an online presence is important. So today I share with you this checklist to make sure your business has everything it needs to be visible online.
Your brand image is more than a pretty logo that identifies your business, product, or service. It’s a mix of associations customers make based on every interaction they have with your business…
Thinking of new ideas to create irresistible blog content is no an easy task, I agree on that. Sometimes you feel like everything has already been said before and there is so much information out there that you are wondering how your brand can stand out and not just be a drop in the ocean…
In this big and dynamic world that is Internet, search engines give us the challenging task of working to satisfy them. Information is something that is not missing online, but search engines decide what show up. They exist to discover, understand, and organize the content on Internet in order to offer the most relevant results…
Why there are some brands that create strongest connection than others? The answer is emotions. Brands able to create genuine, useful and engaging communi- cation are able to connect better with people. How? By transforming unique ideas in valuable content, useful for their audience, that creates feelings…
