Trends come and go and the world of content marketing is constantly changing, but knowing what’s hot for 2023 can help you stand out in the online world. You need to keep up with what’s popular today if you want to stay ahead of the competition tomorrow.
Keep them in mind when creating content to start the new year off strong.
In today’s media environment, video is king. Did you know that the average user now watches 19HOURS of video content EVERY WEEK?
Video isn’t a new trend, most of us already know how important it is but the hot new trend is short-for video. TikTok, Instagram Reels and YouTube Shorts are now some of the most popular media for brands, thanks to customers’ decreasing attention spans.
The good news is that short-form videos are great for your brand, because you can produce more content in less time, plus viewers are more likely to engage with a shorter video that gets straight to the point.
What’s the right length? In 2023 brands need to keep their video content to 10 minutes, or less! And 10 minutes is still pretty long, so maybe take a cue from TikTok and keep your videos to less than a minute. You can always film a longer video and chop it into short snippets to save time
Stop creating content that no one consumes. In 2023, content should meet the needs of the customer and add value to their experience.
Once upon a time consumers wanted businesses to come across as professional and formal. That won’t fit in 2023. Nowadays consumers don’t want to feel barriers between themselves and the brands they like. They will only interact with your content if they think it’s actually helpful.
How to build a content strategy around what people really care about? Personalization is the solution. This allows you to tailor content directly to the wants and needs of specific customers. It’s the only way to guarantee that you’ll serve content to the audience that finds it the most valuable.
SEO has been important since the dawn of Google. But you can’t just throw a bunch of keywords into a blog post or optimise tags and call it SEO. Search engines are getting smarter, and you have to rethink your SEO game for 2023.
If you want to be successful, paradoxically, you have to write for people before you write for search engines. This might sound like a contradiction, but search engines have understood what users want and if your content is of value, Google will organically show it at the top.
The idea is to use strategic keywords to show up on the first page and then let the quality of the content speak for itself. Try to be the best resource on whatever topic you’re discussing. Instead of looking solely at your URL ranking, focus on your click-through rates and engagement metrics. That’s what search engines care about in 2023.
People are concerned about misleading news stories and misinformation. It isn’t enough to just make a statement, users want to see insights backed by data.
That’s why they crave high-quality, well-researched content. Infographics add another element of style and professionalism that will definitely grab customers’ attention.
It’s okay to write content based on another company’s research, but having your own in-house resources will immediately make your material stand out. Plus, other sites will link to your research as a source that can give you a serious boost in SEO and authority.
Write white papers or conduct surveys for your brand. It takes work, but it’s effective.
5. PODCAST REMAIN DOMINANT
The great podcasting boom already happened, but this sector is still growing every year. Podcasts are also an incredibly effective way to drive sales, as 60% of listeners report searching for a product after hearing about it on a podcast.
Like other content marketing trends, it’s important to approach podcasts as a way to deliver value to your customers. How to do it? Don’t focus too much on the sales pitch, instead, offer useful information or entertainment so listeners have a reason to stick around.