Strategic Communication that Nurtures Growth
Crafting strategic communication that empowers brands and businesses to grow naturally.
Clarity and purpose. Where strategy sparks stories and creativity builds genuine connection.
Hey!
Nice to meet you.
I’m Madda, a Communications Strategist who turns strategy into stories and ideas into genuine connection.
For 15+ years, I’ve worked across Europe shaping communication strategies and leading digital direction for brands and businesses of all shapes and sizes.
Driven By Creativity, Bound By Purpose.
Powered by Clarity.
Most of my clients already have something beautiful in their hands: a brand they care deeply about. What they’re often missing is a way to communicate it with clarity, consistency, and impact. I refine their messaging, align their campaigns, and shape their content so every communication flows across every platform, creating a brand presence that is confident, memorable, and truly connected with its audience.
Strategic Guidance That Fits Your Business
Whether you're an independent brand ready to scale or an agency shaping a major campaign, I bring your strategy that is actionable, intentional, and growth-focused. Your messages won't just look beautiful, they’ll feel intentional, connected, and scalable.
Ongoing Communication Partner
Ongoing strategic partnership and hands-on guidance to keep your brand identity clear, consistent, and growing over time.
Your External Strategy Desk
Your strategic consultant for campaigns and content creation, connecting strategy to execution across the right channels.
The Express Clarity Check
Senior insight without a long-term commitment. Sharpen ideas, unlock momentum, and realign a project, document, or campaign fast.
Free, meaningful content to help you spread your brand to the world.
5 reasons you need a website even if you’re slaying on social media
“I really don’t think I need a website, everyone finds me through social media”. I’ve heard this a million times. With so many social platforms out there, it’s natural to wander if you even need a website.
5 ideas with top strategies
I’m a big fan of ideas that turn into projects and grow into solid businesses. These “small” projects (I put small in quotes because in many cases the only thing small is the number of people in the team or their budget) have many qualities: passion, enthusiasm and the absence of complex corporate structures…
6 tools to track your competitors’ online moves
In 2024 you will not fall behind anyone, especially your competitors. So tracking your competitors moves is definitely on the “in” list this year. Especially when it comes to keeping up with shifting, strategies, campaigns and launches.
