Yeah! Let's get to know each other
Hello, I’m Maddalena, a Communication Strategist helping brands become more visible, relevant, and commercially valuable through strategic communication.
My background combines strategic thinking with creative execution, from my early experience at IKEA in Milan, Italy, and IKEA Newcastle, UK, to years of collaborating with independent brands, agencies, and growing businesses as a consultant in Spain.
Curiosity is a big part of how I work. I naturally look beneath the surface, ask better questions, and connect dots others often overlook. Living and working across different countries has shaped the way I understand people, culture, communication, and the stories brands tell. The strongest communication doesn’t just make brands look good. It makes them matter.
Today, I shape communication strategies that not only attract attention, but also move businesses forward. I work with brands that want more than visibility. They want impact. Relevance. Demand.
Some kind words about Creo...
"Madda is an expert in terms of customer behavior analysis and is methodical in her strategic planning. Our brand has grown in leaps and bounds with her at the helm of our social media marketing. We achieved an ORGANIC increase in followers of 400% as a result of her expertise and hard work. My life is so much easier because of Maddalena!"
Gabrielle Gambina
Ibiza Produce
"I would recommend Madda without hesitation. She is responsible for our social media from the very beginning and her tone of voice has influenced our brand big time. Madda knows what she does and on a personal note she is a pleasure to work with."
Dino Van Es
Terra Masia
"Maddalena has always been highly committed and professional. Her friendly nature and strategic ability to develop and lead the entire social media strategy, from concept to campaigns, have made complex work consistently easier, which is something I value tremendously and what truly makes all the difference."
Pilar del Pozo
Marketing & Communication Director at Nautalia Viajes
"Maddalena was in charge of developing the annual strategy and communication plans, including mail, direct mail, and in-store and external activities of IKEA loyalty program. She also drove the commercial growth of IKEA Family members. Highly enthusiastic and hardworking, she excelled at turning data into action and consistently proved reliable, trustworthy, and a valuable team contributor."
Michael Cox
Marketing Manager IKEA
"Madda collaborated with us for Nautalia Viajes, leading the social media strategy, coordinating a multidisciplinary team, and implementing efficient processes that added clear value. She brought a proactive, business-driven approach, aligning communication with measurable results and contributing to improved performance and sales for the client."
Joaquín Ruiz
Founder Montaña Studio
"Since 2021, working together has been a key part of Blacknose Ibiza’s growth, from shaping our brand identity and communication to supporting the business from a strategic perspective. What truly sets Maddalena apart is her constant presence as a trusted consultant, always available, deeply invested, and genuinely aligned with the soul of our project. The journey together is so much enjoyable as it is successful.”
Peter Lehner
Founder Blacknose Ibiza
In case you want to know a bit more...
I live and work from Valencia.
In 2022, I moved to Valencia to take part in Brother Valencia, and in 2025 I completed a Master in Strategic Planning at Hoala, continuing my habit of learning, refining, and staying endlessly curious. Most days, you can find me at Wayco Cabanyal, an inspiring space overlooking the sea.
I’m also proud to be part of two communities that champion creativity and strategic thinking: the Spanish Association of Planners (APG Spain) and Más Mujeres Creativas, networks that inspire me as much as I hope to inspire others.
Now that you know me,
what if I tell you how we work together?
Now that you know me, what if I tell you how we work together?