“I really don’t think I need a website, everyone finds me through social media”. I’ve heard this a million times. With so many social platforms out there, it’s natural to wander if you even need a website.
1. Websites help establish professionalism and credibility.
While social media is an entry point to your business, a website takes things a step further, establishing credibility, helping your SEO and actually closing the deal with customers.
2. You can control it better.
On social media you have an account, but you don’t own the platforms. Unexpected algorithm changes overnight? Deal with it! Instead, your website is your home. Nothing changes without your permission. It allows you to own your own corner of the web, because if social media disappears, all your followers do too.
3. A website helps you work with your dream client.
While your social media does some work on getting the right people to you, your website, when written and designed well, can attract your ideal client and repel the kind of people you do not want to work with.
4. It makes you shine.
Do you want to constantly try and stand out on a platform with tons of other people doing the same thing as you? Or is it getting a little hard to stand out? On your own website, you’re the star of the show. There’s no one else there competing for attention. It’s all about you! On your own website you can show off exactly how you like and in a way that puts you in the best light.
5. Websites eliminate confusion.
A website is an easy to access overview of exactly what you do. When you post on social media, your followers might miss your content explaining your products and services and might be confused about what your business actually does. Your website creates a place where your audience can get a direct overview of what you do without having to scroll forever.
The key to a strong online business presence is not about choosing between a website and social media but understanding how to use them together effectively.
Your website should be in the center of your branding and marketing efforts—a place where you control the narrative. Social media, meanwhile can be used to reach out to new and existing customers, encouraging interaction and community.
By integrating both, you can drive traffic from your social media to your website where conversions happen. Social media can be used to tease content, promote offers, and engage with your audience, while your website provides more in-depth information, captures leads and processes sales.
How about you? Do you only use social media to run your business, or do you have a website?
