In this big and dynamic world that is Internet, search engines give us the challenging task of working to satisfy them. Information is something that is not missing online, but search engines decide what show up. They exist to discover, understand, and organize the content on Internet in order to offer the most relevant results to the questions searchers are asking. Do you know email marketing can help you influence positively your SEO ranking?
When you create a marketing plan, email is a key component.
Why? Because is a direct and secure communication with your audience. I always remind my clients that they don’t own social media: if algorithms change, they need to adapt. It’s important to take advantage of the social media platforms, use it as best as we can, but we should not depend only on them. That’s why is important to implement an effective email marketing strategy. It’s a great way to have direct, honest and effective communication with your audience. Through an email, you can not only offer your products, services and increase your sales, but also generate long-lasting relationship with your audience and positively affect your search engine optimization (SEO).
Let’s have a look at how email marketing impacts positively your SEO.
1. INCREASE BRAND POSITION
A lot of the time, email marketing messages come at the wrong time for people when they’re not ready to fully engage, but it’s a great way to stay at the top of their mind and remind what you can offer. Sharing valuable content will improve your brand position in the customer’s mind, which means that when later they will need, they will search specifically for you in the search engine.
2. KEEP PEOPLE LONGER ON YOUR WEBSITE
One factor that Google use to determine the importance of your website is how long people stay on it (bounce rate). A lower bounce rate is a good thing because it means people are coming on your website or pages and stay. This tells Google that your website provided their user with the relevant information they were searching for, and, in turn, Google will then reward your website with higher rankings. Good email marketing influences positively your bounce rate. When you share valuable content through your newsletter, people will click through to go on your website to read more and stay longer.
3. INCREASE VISIBILITY
Incorporating social buttons in your campaigns is a good way to build search traffic through the exposure on social media. Sharing email content not only will drive searches, but it can drive traffic to your website too. It’s a great way to increase visibility!
4. INCREASE REPEAT VISITORS
If people come back over and over again to your website this will boost your ranking on Google, as it means that your website provides useful information. The great advantage of email marketing is that when your share relevant content to your audience, directing them to your website becomes easier. With attractive and frequent campaigns you will increase recurring visits to your website which will have a positive impact on your search ranking.