The top 5 content marketing trends for 2023
Trends come and go and the world of content marketing is constantly changing, but knowing what’s hot for 2023 can help you stand out in the online world. You need to keep up with what’s popular today if you want to stay ahead of the competition tomorrow. Today I outline the 5 biggest content marketing […]
Rising trend: The slow life and how to translate it into your marketing strategy.
Thinking of new ideas to create irresistible blog content is no an easy task, I agree on that. Sometimes you feel like everything has already been said before and there is so much information out there that you are wondering how your brand can stand out and not just be a drop in the ocean. […]
Is there room for empathy in a small business?
There are so many different skills that deserve attention in the business world, however, my favourite one, empathy, is one skill that since when I was a child was underrated, overlooked and undervalued, or at least, it was until now. Why did I say “until now”? Because things are changing, nowadays people expect more from […]
Small Business Spotlight. A talk with Impresum.
En un mundo en el que impera lo digital, ¿qué futuro le espera a la imprenta? Hace unos meses, tuve el placer de charlar con Daniel Matoses, del equipo Impresum, sobre el rol que desempeña la impresión a la hora de llevar a cabo proyectos creativos, construir una marca y acercarla a las personas, y […]
The checklist for building your business online presence
This is the new normal: 97% of consumers use the Internet to find a business. – Research by SEO Tribunal. That’s why having an online presence is important. So today I share with you this checklist to make sure your business has everything it needs to be visible online. 1. HAVE A WEBSITE It’s not enough […]
How brand image helps to communicate values and build credibility.
Your brand image is more than a pretty logo that identifies your business, product, or service. It’s a mix of associations customers make based on every interaction they have with your business. But small businesses do not always give the right importance to it, don’t really think about their brand image until there’s a problem […]
