How brand image helps to communicate values and build credibility.

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Your brand image is more than a pretty logo that identifies your business, product, or service. It’s a mix of associations customers make based on every interaction they have with your business. But small businesses do not always give the right importance to it, don’t really think about their brand image until there’s a problem […]


The checklist for building your business online presence

This is the new normal: 97% of consumers use the Internet to find a business. – Research by SEO Tribunal. That’s why having an online presence is important. So today I share with you this checklist to make sure your business has everything it needs to be visible online. 1. HAVE A WEBSITE It’s not enough […]