Nautalia Viajes
The Project
Client: Nautalia Viajes, travel agency with a network of over 200 offices across Spain
Agency: Montaña Studio
Project summary: Turning fragmented content into a clear, conversion-driven communication system
Core Responsibilities: Social Strategy . Content Oversight . Performance Marketing
Duration: 2022–2025
The Client & The Challenge
Nautalia Viajes is a leading agency in the Spanish travel sector, a brand that has earned its place with nearly 200 offices across the country. Yet their digital presence was passive and their social media channels had scattering messages that went unnoticed.
Goal → Grow digital reach, increase awareness, and turn social audiences into high-intent leads that feed 200 offices.
The Approach
As their external Strategic Communication Partner, I transformed Nautalia’s digital content and campaigns into a cohesive journey, guiding travelers from awareness to inquiry. Social channels became a trusted space where audiences engaged meaningfully, and that trust directly fed real business results across their physical offices.
1. Make the brand impossible to ignore
The first step was to make Nautalia’s digital presence feel alive and relevant. I redesigned the social strategy to prioritize content that would rapidly grow the brand’s footprint across Spain. Every post, story, and campaign was carefully crafted to increase visibility and spark engagement, turning fragmented social activity into a consistent and credible digital presence. Translating the brand experience to the other side of the screen, finding its niche in the digital world and the daily lives of its target audience.
2. Speak to the travelers who matter most
Growth alone isn’t enough. It had to be precise growth. I defined the most valuable customer segments and tailored messaging for each.Then working closely with Nautalia’s external agency Montaña Studio we developed the content. The aim was clear: reach the right audience with the right message at the right moment, converting passive followers into high-intent travelers ready to engage with the brand.
3. Every asset with purpose and precision
Consistency is credibility. I partnered with Nautalia’s Marketing Director, their creative agency Montaña Studio, acting as strategic quality control. Every creative asset was optimized for engagement and conversion, no effort wasted. Campaigns, visuals, and copy were aligned with the strategic blueprint, ensuring every piece of content had a purpose and reinforced the brand story.
4. Turn attention into action
Finally, I developed a clear ads strategy, delivering targeted performance campaigns to capitalize on the growing reach. Each campaign was designed to convert awareness into action, feeding high-intent leads directly into the sales pipeline of all their physical offices.
The Impact
From social media to business growth.The results went beyond numbers. The campaigns generated unprecedented demand, sending qualified travel inquiries soaring. The surge was so significant that Nautalia had to create a dedicated team to manage the influx of high-quality leads.
Social media was no longer just a channel for communication, it became a direct, measurable engine of business growth, connecting digital strategy to real-world results across the country.
Some kind words about Creo...
"Madda collaborated with us for Nautalia Viajes, leading the social media strategy, coordinating a multidisciplinary team, and implementing efficient processes that added clear value. She brought a proactive, business-driven approach, aligning communication with measurable results and contributing to improved performance and sales for the client."
Joaquín Ruiz
Founder Montaña Studio
"Maddalena has always been highly committed and professional. Her friendly nature and strategic ability to develop and lead the entire social media strategy, from concept to campaigns, have made complex work consistently easier, which is something I value tremendously and what truly makes all the difference."
Pilar del Pozo