Blacknose Ibiza
The Project
Client: Blacknose, biodynamic wines and extra virgin olive oil from Ibiza
Project Summary: Strategic brand communications and content development focused on strengthening digital presence and elevating premium brand perception
Core Responsibilities: Brand Strategist . Social Strategy . Content Oversight
Duration: 2021 - ongoing
The Client & The Challenge
Blacknose Ibiza had a distinctive and valuable proposition: artisanal biodynamic wines and premium extra virgin olive oil produced in Ibiza. However, translating that quality into the digital space required more than product photography. The brand needed to communicate craftsmanship, authenticity, and premium value in a way that resonated online.
Since 2021, I have been collaborating with the brand with the aim of enhancing its positioning and strengthening its identity in the digital space. The strategy focused on creating carefully crafted, coherent, and visually appealing content designed to convey the artisanal value of the project, connect with its community, and support the visibility of its products across its various communication channels.
Goal → Built a digital presence that reflects the quality, authenticity, and uniqueness of the Blacknose Ibiza brand.
The Approach
After establishing a solid strategy, I focused on strengthening Blacknose Ibiza’s visual identity with a more authentic, natural aesthetic rooted in its origins. The brand now more clearly communicates its deep connection to Ibiza’s agricultural heritage, its harmony with nature, and the artisanal production of biodynamic wines and extra virgin olive oil.
With an approach that places land, tradition, and respect for the process at its core, I am developing a narrative that allows customers to connect with Blacknose Ibiza as an honest, authentic experience, where each product reflects the essence of the land and a philosophy of sustainable, premium production.
The Impact
Blacknose Ibiza is positioned as a premium organic and biodynamic wine and extra virgin olive oil producer from Ibiza, gaining recognition not only locally but also across key international markets, including Switzerland and the Netherlands, along with Germany and the United Kingdom.
Through a clear and consistent communication strategy we have reinforced the brand identity as an authentic Ibizan winery rooted in sustainable agriculture and craftsmanship. This approach has contributed to increasing visibility beyond the island, positioning Ibiza wine, traditionally less known on the global stage, within a broader international premium wine conversation, supported by growing media and trade recognition.
