Yeah! Let's get to know each other
Hello, I’m Maddalena, a Communication Strategist and Consultant. I bring a blend of strategic thinking, business understanding, and digital insight, wrapped in a European perspective and a human touch.
For +15 years, I’ve been shaping communication strategies and guiding digital direction for brands and businesses across Europe. My journey began in the marketing department of IKEA in Milan, Italy, continued through the dynamic creative environment of IKEA Newcastle in England, and eventually brought me to Spain, where I embraced the freedom and curiosity of freelance life.
Since then, I’ve partnered with independent brands, agencies, and teams of all sizes to define their voice, sharpen their narrative, and communicate with intention. Curiosity drives me, the kind that makes me ask “why?” again, explore overlooked details, and learn endlessly. Living in different countries has shaped the way I think about culture, people, and the stories we build around them.
If you’re looking for thoughtful strategy, a fresh perspective, and a partner who loves crafting meaning as much and cultivating growth with intention, we should connect!
Some kind words about Creo...
"Madda is an expert in terms of customer behavior analysis and is methodical in her strategic planning. Our brand has grown in leaps and bounds with her at the helm of our social media marketing. We achieved an ORGANIC increase in followers of 400% as a result of her expertise and hard work. My life is so much easier because of Maddalena!"
Gabrielle Gambina
Ibiza Produce
"I would recommend Madda without hesitation. She is responsible for our social media from the very beginning and her tone of voice has influenced our brand big time. Madda knows what she does and on a personal note she is a pleasure to work with."
Dino Van Es
Terra Masia
"Maddalena has always been highly committed and professional. Her friendly nature and strategic ability to develop and lead the entire social media strategy, from concept to campaigns, have made complex work consistently easier, which is something I value tremendously and what truly makes all the difference."
Pilar del Pozo
Marketing & Communication Director at Nautalia Viajes
"Maddalena was in charge of developing the annual strategy and communication plans, including mail, direct mail, and in-store and external activities of IKEA loyalty program. She also drove the commercial growth of IKEA Family members. Highly enthusiastic and hardworking, she excelled at turning data into action and consistently proved reliable, trustworthy, and a valuable team contributor."
Michael Cox
Marketing Manager IKEA
"Madda collaborated with us for Nautalia Viajes, leading the social media strategy, coordinating a multidisciplinary team, and implementing efficient processes that added clear value. She brought a proactive, business-driven approach, aligning communication with measurable results and contributing to improved performance and sales for the client."
Joaquín Ruiz
Founder Montaña Studio
"Since 2021, working together has been a key part of Blacknose Ibiza’s growth, from shaping our brand identity and communication to supporting the business from a strategic perspective. What truly sets Maddalena apart is her constant presence as a trusted consultant, always available, deeply invested, and genuinely aligned with the soul of our project. The journey together is so much enjoyable as it is successful.”
Peter Lehner
Founder Cas Coix Ibiza
In case you want to know a bit more...
I live and work from Valencia.
In 2022, I joined Brother Valencia, and in 2025 I completed a Master in Strategic Planning at Hoala, continuing my habit of learning, refining, and staying endlessly curious. Most days, you can find me at Wayco Cabanyal, an inspiring space overlooking the sea.
I’m also proud to be part of two communities that champion creativity and strategic thinking: the Spanish Association of Planners (APG Spain) and Más Mujeres Creativas, networks that inspire me as much as I hope to inspire others.
Now that you know me,
what if I tell you how we work together?
Now that you know me, what if I tell you how we work together?
