The truth is that I do not know how to start talking about my creative processes, I’m not an artist but I always felt that being creative doesn’t account just to painters, writes, musicians or artists in general. Creativity is a way of living life that embraces originality and makes interesting connections between seemingly disparate ideas.
If I give a first thought everything is chaos, but I swear there is an order in everything I do. I’m used to work on projects that are very different from each other, but they all have in common one thing. My creative process.
CREO is also a «cycle of creativity», a method based on my expertise that combines creativity, vision and strategy
Creativity is a wild mind, with a disciplined eye
How do I apply the cycle of creativity to your business?
Step 1: Being inspired
This is the period of inspiration, brainstorming, ideas, Usually when I start a new project I take 48hours to immerse myself in it. The first day is the most important because I travel to the roots to understand the basics of your project and its distinctive value. I then let myself go and research competitors but also things that are not directly related to your brand or sector.
Step 2: Lighting bulbs
The second day is usually the most productive one because I see everything more clearly and I’m already in the mood. I dedicate many hours to it, I firmly believe in the quote on Pablo Picasso “Inspiration exists, but it has to find you working.” This is the time of cooking ideas and letting them grow. Here is usually when I work with the creative concept of your project.
Step 3: Awakening
This is when the fun begins. In this step ideas become real, and I translate them into clear communication strategies, words and distinctive visuals. Having a plan is not just for well-organized people, we all know that if you don’t have it, your business can’t grow.
Step 4: Assessing
Results do matter. In this step I assess the work we have done in order to monitor, make changes in our communication strategy and think about what is coming. I believe that the data, the numbers and the effects can guide you to make your brand stand out.
